ZyroLab is a tiny zero-to-one studio. We partner with people building real products for real customers — usually in the first 18 months, when speed matters more than process and the wrong abstraction can sink the boat.
Founder & Principal
Ashu has spent years shipping software with founders — from one-person startups to series-B engineering teams. He cares less about which framework you use and more about whether a paying customer can check out on Monday. Outside the studio he writes about product strategy and tinkers with AI side projects.
Then make it great. The market teaches faster than any design review.
Next.js, Postgres, TypeScript. We’re paid to make the obvious choice work, not chase fashion.
Throwing Figma over a wall is how products get worse. We do both, often in the same head.
We push back on bad ideas before they hit production. That’s often worth more than the build.
We take on a small number of zero-to-one projects each quarter. Tell us what you’re building.